Highlights golden tones in blonde and light brown hair.The coloring effect for the Gold Shampoo is achieved by using a special extract prepared from chamomile flowers. Chamomile contains a naturally occuring brightener that spotlights yellow and golden tones. It produces an overall lightening effect for blonde, light brown and red hair. This color effect will become more pronounced with continued use. Conversely, if you no longer desire this effect, it is easily washed out with another shampoo.